Why Us?

Start Smart. Skip the Struggle.

Sure, you can figure it out on your own. But it’ll take a lot of time—and you’ll probably make some costly mistakes along the way.

We’ve been through it before. We know what works, what doesn’t, and how to avoid the common traps that sink new campaigns.

Campaign Starter Kit gives first-time Republican candidates everything they need to launch with confidence. We help you move fast, stay focused, and spend more time doing the fun part—talking to voters. We’ll also help you figure out early whether you’ve got a real path to win before you go all in.

Our goal is simple: Help good candidates run smart, effective campaigns—without wasting time or money.

Our Services

Campaign Snapshot

$500
A fast, affordable way to understand your race and see if you’ve got a shot—before investing your time and money.

  • Baseline budget estimate

  • Key voter groups and interest blocs

  • Strengths and weaknesses of likely opponents

  • Important endorsements to know about

  • Race outlook: Very Winnable, Possible, Unlikely, or No Chance

The Path to Victory Plan

$5,000
A complete campaign roadmap, customized to your race. This is everything you need to launch like a pro.

  • Detailed, personalized budget

  • Full communication strategy: messaging themes, core issues, talking points, short bio

  • Voter targeting analysis

  • Social media ad templates and custom creative

  • Media contact list

  • Website copywriting and design

  • Stump speech (long + short versions)

  • Full campaign calendar with key dates, deadlines, and goals

  • Recommended vendors and tools

Ongoing Consulting

Custom pricing
Hands-on support to guide you all the way to Election Day.

  • Weekly strategy check-ins

  • Long-term communications guidance

  • Debate and speech prep

  • Personalized training sessions for candidate and team

Who We Are

  • Andrew Dunn

    Co-Founder

    Andrew Dunn is a veteran journalist and communications strategist with more than a decade of experience covering and working in North Carolina politics. He founded Longleaf Politics, a widely read newsletter analyzing the trends and power players shaping the state. He also served as editor-in-chief of Charlotte Agenda and spent years reporting for The Charlotte Observer.

    In addition to his journalism work, Andrew served as Communications Director for Lt. Gov. Dan Forest’s campaign for governor, where he developed messaging, led media strategy, and helped guide the campaign’s overall communications plan.

    He is a graduate of UNC-Chapel Hill, where he majored in journalism and was editor-in-chief of The Daily Tar Heel. Today, he uses his deep knowledge of messaging, media, and campaign strategy to help first-time candidates run smart, focused campaigns from day one.

  • Ian Richardson

    Co-Founder

    Ian has worked in North Carolina politics for the last decade, including serving as Deputy Campaign Manager for Dan Forest’s 2020 Gubernatorial Campaign, Campaign Manager for Hal Weatherman’s campaign for Lt. Governor, Executive Director of the North Carolina Republican Council of State Committee, and founding member of the Electoral Education Foundation, a 501(c)(3).

    Ian graduated from UNC-Chapel Hill and is a multiple time cancer survivor. He is currently training for his first powerlifting competition.

Get In Touch

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